Kayak Market Introduction

Kayak Introduction

1. Overview of kayaking industry

Boats, as a tool of human production and transportation, have a history of tens of thousands of years, and the oldest boat in the world – the Eskimo canoe is the ancestor of modern kayaks. The original meaning refers to the canoe of the Eskimos. The sport of kayaking includes both kayaks and rowboats, and kayaks and canoes are closely linked with historical roots.
Kayaking is an outdoor sport, and it is also a test of speed and endurance. Regular participation in kayaking can promote the regulation of human cardiovascular function, increase lung capacity, and enhance muscle strength and endurance. It is a good item for fitness exercise.
Kayaking is not only a sport, but also a leisurely outdoor event suitable for ordinary people to participate in, and it can especially exercise people’s balance and coordination. The most important feature of kayaking is that it allows people to see unseen scenery, because you can drive a kayak to any place you want to go, and take you to see strange scenery that you can’t usually see on land, such as islands , caves, water birds, flying fish, exotic plants, etc.
Furthermore, kayaking is basically one person and one boat, and you can control the direction and speed by yourself, which helps to enhance the individual’s self-confidence and independence. In training or competition, it is often sailing in groups, not only to strive for the first, It is also necessary to take care of each other and cooperate closely with the team members in the same group. Therefore, it can better cultivate team spirit.

2. Global Kayak Market Analysis (Kayak Introduction)

As the most mature country in the global kayak market, the United States has the largest demand for kayaks in the world. Other regions such as Australia, Germany, Greece, Italy, Chile, etc. also have a large number of national waters, and the demand for kayaks is also high. growing year by year. Generally speaking, due to the influence of foreign culture and lifestyle, water sports, especially kayaking, are very popular, and they are mainly in the form of families.

3. Kayak market analysis in China

As a country with a large population, China should have a great potential for kayaking demand. However, due to the limitation of water areas and the relatively low popularity of water sports in China, domestic kayaking is mainly based on clubs. However, as the country pays more and more attention to water sports, kayaking has begun to develop in some areas. Unlike professional rowing, recreational kayaking is generally entry-level, easy to operate, and more popular among people. Accept, with the development of the domestic economy and the improvement of people’s living standards, returning to nature and challenging nature have become the fashion pursued by modern people. With the improvement of material living standards, changes in people’s ideas, and the guidance of the government, and China’s water area are numerous and widely distributed, it is believed that the domestic kayak market will have great potential.